Most of what you ship is invisible to an answer engine
Across the sites we audited for this page, visible text averaged about 5% of
total HTML — the rest is markup, inline script and styling. An answer engine retrieving your
page keeps the small part and discards the rest.
That is why a site can pass every conventional SEO check and still never be quoted: the
substance is there for a browser and thin for a retriever.
5%
markup, inline script, styling — discarded on retrieval
Text a retriever keepsEverything it throws away